Monday, November 11, 2013

Thanksgivukkah Frenzy Prompts Moderntribe.com To Open Atlanta’s First Ever Pop-Up Hanukkah Gift Shop

As Americans prepare for the extremely rare convergence of Hanukkah and Thanksgiving on November 28, ModernTribe.com, an online Judaica retailer based in Atlanta, has been working round the clock to satisfy demand for several exclusive products the company developed for the occasion. National media coverage of the company’s exclusive Woodstock-inspired tee shirts emblazed with the words “Light, Liberty & Latkes” as well as a parody poster of Grant Wood’s American Gothic painting featuring a pilgrim and Rabbi couple has led to unprecedented sales.



 “ModernTribe’s mission is to offer creative products that help modern Jews to express their faith and keep our traditions alive, meaningful and fun. This year’s calendar confluence was the perfect opportunity to do just that" says Jennie Rivlin Roberts, president of ModernTribe.com.

 “As Thanksgivukkah became a bigger phenomenon, we realized we needed more space in order to accommodate the number of orders we were getting from across the country,” explains Roberts. “When we saw the space at 331 Elizabeth Street in Inman Park, we realized we had an opportunity to not only double our production space but also open our first brick-and-mortar storefront as well.”

The pop-up store’s grand opening will be Sunday, November 17 from 11-6pm, at which Roberts will be serving chocolate gelt coins and pumpkin doughnuts, a mix of Thanksgiving and Hanukkah treats. After that, the pop-up location will be open 11-8pm daily, closing earlier on Fridays and all day on Saturdays to observe the Jewish Sabbath, through the end of the year.

In addition to the Thanksgivukkah items which also include aprons and notecards, the shop will feature Jewish and secular gifts for the design-conscious. In a nod to the store’s location adjacent to the Atlanta Beltline, Roberts will features special section of bicycle-themed items, including a Recycled Bicycle Chain Menorah.

In the spirit and traditions of both Hanukkah and Thanksgiving, ModernTribe.com will donate 10 percent of all proceeds to MAZON: A Jewish Response to Hunger, a national nonprofit organization working to end hunger among people of all faiths and backgrounds in the United States and Israel.

Friday, March 29, 2013

3 Inappropriate BUT Funny Jewish Videos

The Spring weather is giving us schpilkes... our Friday workday has regressed into "doing research into the Jewish American culture." Here are our findings so far:



Mike Marcus: "Hey Kid!"



Bubala Please Episode 5 -- Passover Munchies



Kosha Dillz - Hangin' Out





Tuesday, January 8, 2013

How Do You Solve A Problem Like... ModernTribe?

Lately, I've been finding myself singing the Sound of Music song, replacing Maria with ModernTribe.

For the nuns, Maria elicits the same mix of compellingness and utter frustration as ModernTribe does for me. My mind subconsciously melds the two and there I find myself: singing.

As the nuns sing, "She's is a darling. She's demon. She's a lamb." 

"She's a headache. She's an angel. She's a girl."

ModernTribe is my growing, small, exciting, gratifying, flailing, frustrating, thankless business.

After 5 years of struggling in a record-breaking bad economy, yet growing every year, ModernTribe is debt-free, self-sustaining, employing two part-time employees, and even paying me a little. There is no emergency here and there are myriad options for its future.

ModernTribe reaches:
  • Jewish American Women ages 25-45
  • 40% do not belong to a synagogue
  • 200K unique visitors per year making 6500 unique purchases
However, ModernTribe does need to do something. ModernTribe is not yet in the right place, and it has not yet reached its potential.

I'm looking for partners to help us grow big or pivot.

If you get that product can strengthen identity and brands can catalyze community, join me to learn about ModernTribe and explore the options. 

Come learn about the details of our business and discuss options for growth or pivot.

New York City: Sunday, January 27th
New York City: Monday, February 4th
Atlanta: Sunday, February 10th

Please RSVP for time and place.

MODERNTRIBE'S CURRENT MISSION:

Through retail websites and new product development, ModernTribe is making Judaica compelling to the new generation, delighting and exciting those who are creating Jewish homes. ModernTribe is a for-profit company with social missions of (1) providing Jewish products that help people express and share their Jewish identity and (2) providing appealing, effective marketplaces for independent American & Israeli artists and designers.





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